Our brand pillars
Our three brand pillars
The province’s magnifying appeal is steeped in its rich archaeological heritage tracing ancient tribes like the San (Bushmen), Nama and Griqua and continues to pay homage to its culturally diverse history. The history of this region is deeply rooted in a proud mining tradition and the Old Copper Way presents visitors with the chance to follow in the footsteps of explorers of yesteryear.
Kimberley is often referred to as the city that sparkles and is both the capital of the Northern Cape and the heart of the Diamond Fields region. The diamond city was the location for the infamous diamond rush in 1866 and one of the greatest sieges of the Anglo-Boer wars. Today, the incredible Big Hole remains the largest hand-dug excavation in the world and recalls those early days of diamond diggers, which has contributed to South Africa being ranked as one of the top diamond production countries in the world.
At Sutherland in the south, fans of astronomy will find the best star-gazing on earth at the South African Astronomical Observatory where visitors can book tours to experience the dramatic grandeur of the galaxy.
Adrenaline junkies, adventure seekers and outdoor enthusiasts are spoilt for choice with activities ranging from rock climbing to white river rafting, 4x4 trails, adventure motor-biking, paragliding and fly-fishing. The landscape is particularly well suited for rugged 4x4 adventure trips with the AisAis/Richtersveld Transfrontier Park being a must-see destination in this regard.
The Northern Cape promises to enchant visitors with its incredible natural beauty and variety. It is a celebration of encounters and the exploration of the great outdoors and visitors are invited to experience the magic and mystery that lies at the essence of this uniquely appealing tourism destination.
The province is divided into five regions with six national parks, including two Transfrontier parks crossing into world-famous safari destinations such as Namibia and Botswana, as well, as six provincial nature reserves, two of the largest rivers in South Africa and three legendary deserts. Each region will capture the imaginations of those who dare to explore it and its ancient mysteries.
The Northern Cape offers visitors a kaleidoscope of scenic vistas ranging from the vast contrasts of the Green Kalahari to the stark impressive natural wonder of the majestic Augrabies Falls and Africa’s first Transfrontier Park, the Kgalagadi. The Kgalagadi with almost 3.7 million hectares of sparsely vegetated, red sand dunes and dry riverbeds is home to vast herds of gemsbok, springbok, blue wildebeest, red hartebeest, eland, as well as lion, leopard, cheetah and smaller game. Widely considered as a hunting mecca, the Northern Cape presents hunters will unparalleled opportunities to experience the sport of kings in its greatest, rugged beauty with a myriad of hunting lodges and excursions.
From the seemingly arid Karoo region with its distinctive Karoo architecture, impressive churches and desolate valleys between flat-topped koppies (hills) to the flamboyancy of the Namakwaland floral splendour and the proud mining tradition of the Kimberley diamond region, the Northern Cape will entice guests with unforgettable images of nature at its most expansive.