The Northern Cape may be known for its wide-open landscapes and cultural richness, but it also offers world-class facilities for the business events sector. At the heart of this offering is the Mittah Seperepere International Convention Centre (MSICC) in Kimberley—a modern venue that positions the province as a serious contender in the MICE (Meetings, Incentives, Conferences, and Exhibitions) market.
State-of-the-Art Facilities
MSICC is a purpose-built convention centre with versatile spaces suitable for everything from international conferences to local exhibitions. Key features include:
A large auditorium with seating for over 1,000 delegates.
Flexible meeting and breakout rooms for workshops and smaller sessions.
Exhibition spaces that can accommodate large-scale events and trade shows.
Modern technology and equipment are used to ensure seamless presentations and hybrid connectivity.
Location and Accessibility
Situated in Kimberley, the MSICC benefits from the city’s central location in South Africa. This makes it a practical choice for national gatherings, with accessible road and air connections from major hubs such as Johannesburg, Cape Town, and Bloemfontein.
Driving Tourism Transformation
The MSICC is not just a conference venue—it’s an important player in the region’s tourism and economic transformation. By hosting events, the centre attracts thousands of delegates who contribute to the local economy through accommodation, dining, cultural tours, and leisure travel. This ripple effect helps strengthen small businesses, support local employment, and showcase the Northern Cape to a global audience.
Beyond Business: A Destination Experience
What sets the Northern Cape apart as a MICE destination is the opportunity for delegates to combine business with unforgettable experiences:
Heritage Tours – Explore Kimberley’s Big Hole and diamond mining history.
Cultural Attractions – Discover art galleries, museums, and local traditions.
Nature and Adventure – Extend a business trip with a visit to Mokala National Park or even a trip to the Augrabies Falls.
Why Choose MSICC During Tourism Month?
In line with the 2025 Tourism Month theme—Tourism and Sustainable Transformation—the MSICC highlights how business tourism can drive inclusivity and growth. By selecting Kimberley as a conference or exhibition hub, organizers not only access world-class facilities but also contribute to transforming South Africa’s tourism landscape.
The MSICC is proof that the Northern Cape is not only a destination for leisure travelers but also a serious player in the world of business events.