Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors


The strategic direction of the organisation is informed by our five-year strategy as well as our approved annual performance plan.

The annual performance plan, in turn, informs our marketing plans for our leisure and business tourism units, which aim to:

  1. Position and brand the Northern Cape as a desirable, authentic and affordable South African destination
  2. Deliver volume and value by investing only in:
    1. Selected markets for international leisure tourism
    2. Selected markets for domestic leisure tourism
    3. Selected decision centres for business events
    4. Identified events hosted in the province
  3. Engage stakeholders and partners to deliver quality visitor experiences
  4. Energise and empower the organisation to innovate and achieve excellence
  5. Promote transformation through SMME support

Documents of Interest

Corporate plan 2017–2021:

NCTA Strategic Plan 2016-2021

NCTA Strategic Plan 2020-2025

History of the Northern Cape Tourism Authority:

History of NCTA

Annual performance plan 2019–2020: Master plan

Northern Cape Tourism Master Plan

Annual reports:

Annual Report 2010/11

Annual Report 2011/12

Annual Report 2012/13

Annual Report 2012/14

Annual Report 2014/15

Annual Report 2015/16

Annual Report 2016/17

Annual Report 2017/18

Annual Report 2018/19

Annual Report 2019/20

Annual Report 2020/21


Subscription Form